e-space
Manchester Metropolitan University's Research Repository

Advertisements' language processing by Polish-English bilinguals

Gadecka, Marcelina (2011) Advertisements' language processing by Polish-English bilinguals. University of Aberystwyth.

[img]
Preview

Download (160kB) | Preview

Abstract

The objective of the present research was to examine language processing in advertisements by Polish-English bilinguals. With reference to The Conceptual Feature Model (de Groot, 1992), experimental hypothesis stated that there would be a significant interaction effect for language and concept categories, showing significantly more associations for social and emotional categories in Polish, and significantly more associations for financial and work-related categories in English. Additionally, content analysis was performed to identify Polish and English language specific associations. The research involved 17 Polish native speakers who speak English as their second language. Participants completed two word association tasks in Polish and English languages. A two way ANOVA performed on language and concept categories showed non significant results for main effect for language, F(1, 16) = 1.06 , p > .05, and for the interaction effect for language and conceptual categories, F(1.77, 28.42) = .374, p > .05. However, there was a significant main effect for conceptual categories, F(1.3, 20.89) = 23.45, p < .05. Results of content analysis was consistent with findings concerning main effect for conceptual categories. Since results did not support experimental hypothesis, potential explanations are discussed. Moreover, implications of present findings are provided in terms of advertising to Polish-English bilinguals in the UK.

Impact and Reach

Statistics

Downloads
Activity Overview
40Downloads
86Hits

Additional statistics for this dataset are available via IRStats2.

Actions (login required)

Edit Item Edit Item