McClaren, R. and Tyler, David J. and Jones, Richard M. (2002) Parade – exploiting the strengths of ‘Made in Britain’ supply chain. ISSN 1361-2026
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This paper examines the strengths and weaknesses of domestic versus offshore supply chains in the clothing industry. It uses Parade, a UK company formed in 1999 which specialises in customised designs and small-scale orders, for a case study. The results and their implications for the UK clothing industry are discussed.
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