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Internet transactions and physical logistics: conflict or complementarity?

Gurău, Călin and Ranchhod, Ashok and Hackney, Ray A. (2001) Internet transactions and physical logistics: conflict or complementarity? ISSN 1741-0398

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Abstract

Internet commerce does not eliminate the need of the physical logistics system. In fact, it even increases importance. The Internet can be used as a distribution channel only for a limited range of goods which can be stored, processed and transmitted in a digital format. However, the Internet can be used to manage the informational side of any transactions. The Internet cannot eliminate or replace the classical functions performed within a marketing channel, but can restructure them. The issue of the physical delivery can represent an important factor in selecting certain target markets, especially at the international and global level. The development of the Internet business must be matched by a similar expansion of the company's logistics system.

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